| Dear IAMCP Community, I’m excited to share a new opportunity with you called The GTM Momentum Accelerator, sponsored by Microsoft and developed in partnership with IAMCP, BCPA, and Women in Cloud and made available exclusively to members of these current Microsoft-led Partner Associations. The GTM Momentum Accelerator is designed to help you develop your Microsoft-focused marketing and sales approach by leveraging priority sales plays, programs, offers, and resources including building your plan to leverage the Microsoft Marketplace for growth and expansion. By completing this accelerator, you’ll have a ready-to-execute plan that prepares you for engagements with Microsoft stakeholders. Each completed sales and marketing plan will be reviewed by Microsoft. They will use this to learn how they can help you capture your customer opportunities. Graduation from the accelerator will provide you with a focused Microsoft GTM plan, a blueprint to access funding and resources, a plan for including the Microsoft Marketplace within your growth strategy, and sales resources and coaching to optimize your sales approach. Additionally, all graduates will be invited to The Summit – a 2-day event at the Microsoft headquarters in Redmond, Washington, May 16-17, 2024. This exclusive event will provide further opportunities to connect with Microsoft stakeholders. A limited number of seats are available for IAMCP members globally. The deadline to complete your assessment for acceptance to the GTM Momentum Accelerator is January 31st, 2024. Acceptance into the accelerator is based on your organizational readiness determined by the assessment results and availability. Please visit cosellmomentum.com to start your GTM assessment today, learn more about the accelerator, and find a list of FAQs. Here is a timeline of activities: Application window via the GTM Assessment closes: 01/31/24 Accelerator Kickoff: 02/07/24 GTM Momentum Masterclass & Office Hours: 02/15/24 – 03/22/24 Sales Coaching & Revenue Optimization playbook: 03/14/24 – 04/25/24 Accelerator Closing Session: 05/07/24 @ 12 PM EST Kind regards, Eddie Bader IAMCP International President |